AI & Digital Marketing in 2023

In the South African digital marketing industry, Artificial Intelligence (AI) has already become an integral part of the landscape. AI (in its various formats) is no longer a ‘nice to have’ tool – it has become essential in how digital marketing campaigns are created, monitored and improved upon.

AI tools can help digital marketing consultants work smarter and faster, enabling them to be more strategic and more efficient. Firstly, AI tools can help identify more efficient targeting options and possibilities, allowing consultants to capitalise on more specific demographics, behaviours and interests. AI tools can also help digital marketing consultants by allowing for the automation of processes, and will even be able to suggest formulaic data-justified strategies.

AI & Digital Marketing — Bark Consulting embraces AI

Industry Impact – Current & Future

AI will completely change digital marketing by 2023. In a study by Salesforce, it was found that the majority of marketers believe that AI will have a significant impact on their business within the next three years. Furthermore, AI/Machine Learning was singled out by Statista as the most impactful disruptive technology of modern times. At Bark Consulting, we couldn’t agree more. In fact, we’re already using AI to our advantage. This very article is evidence of that – roughly 70% of this article was written by AI.

Notably for the Ecommerce industry, AI will become the key to understanding and predicting buyer behaviour. Marketing consultants will be able to use AI to determine what customers want and need before they even know it themselves, resulting in a seamless customer experience and more effective and targeted marketing campaigns. Additionally, AI will allow for more sophisticated customer segmentation, which will help to improve overall ROI on marketing campaigns.

Bark Consulting’s Stance? Game On…

Artificial intelligence is quickly becoming an essential tool for digital marketing, a fact that has not gone unnoticed by the Bark Consulting team. Through the use of various AI tools consultants at Bark are able to provide clients with the most effective and efficient marketing campaigns possible. We are committed to using AI to its fullest potential in order to help our clients achieve their marketing goals.

Say Hello and stay ahead of the curve and get a head-start on competitors arriving late to the game.